November 14, 2011

MyRecipes Launches First app for iPad®

NEW YORK – MyRecipes.com, the Time Inc. Lifestyle Group's top–ten digital food and recipe portal, announced today the launch of its first app, MyRecipes Daily Indulgence. The app is available for $3.99 on iPad.

MyRecipes Daily Indulgence offers more than 400 decadently delicious recipes across seven dessert categories: cakes, cupcakes, cookies, pies, frozen treats, holiday goodies and low–sugar treats. The app makes it easy to find the perfect dessert for any occasion or to get a sweet fix from the "dessert of the day" recipe featured on the home screen. How–to videos provide step–by–step instructions and test kitchen notes provide additional advice for creating sweet treats.

"We're excited to extend MyRecipes to a new platform with the launch of the MyRecipes Daily Indulgence app for iPad," said Tina Imm, General Manager, Lifestyle Digital Group, Time Inc. "Dessert searches are always popular on MyRecipes.com, especially during the holiday season, so we're looking forward to giving users a fun, interactive tool to help them create delicious desserts at home."

The MyRecipes Daily Indulgence app includes the ability to:

• Swipe through a calendar of daily, mouthwatering treats


• Browse by category and search for recipes


• Save recipes using the Favorites button


• Create lists based on recipe ingredients using the Shopping List button


• Share recipes via e–mail, Facebook and Twitter

As the sponsor of this app, The J.M. Smucker Company received recipe integration and prominent logo placement for eight of their brands: Smucker's®, Smucker's® Sugar Free™, Smucker's® Orchard's Finest™, Jif®, Pillsbury®, Pillsbury® Sugar Free, Eagle Brand® and Crisco®.

iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

To learn more about MyRecipes Daily Indulgence, visit: http://www.myrecipes.com/app

About MyRecipes.com
Launched in 2007, Time Inc.'s MyRecipes.com gives consumers the tools they need to cook with confidence and eat with joy. The popular food and recipe site offers daily original content plus recipes from the Time Inc. Lifestyle Group's established brands, including Cooking Light, Health, Real Simple, All You, Southern Living and Sunset. Featuring more than 50,000 professionally tested recipes, MyRecipes.com is a one–stop digital source for step–by–step instructions, how–to videos, healthy cuisine and entertaining tips. The online recipe portal is a top–ten food destination in comScore and boasts the highest consumer–engagement in its competitive set. For up–to–the–minute information visit MyRecipes on Twitter (@My_Recipes) and Facebook.

Contact Info:

Erin Clinton
(212) 522–2710
Erin_Clinton@timeinc.com